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Expect the total cost of a major project to exceed the original estimate — by a lot.
Research people in the position you want and work on skills they have but you don’t.
* Source: The top 30 stats you need to know when marketing to women. By Ekaterina Walter , Tuesday, 24 Jan '12
† Source: http://www.she-conomy.com/facts-on-women , Dec 2013
‡ Source: Boston College’s Center on Wealth Philanthropy, 2009.
§ Source: Women’s History Month: A Bright Future For Women-Owned Small Businesses; Small Business Administration, March 2013