Trust, Perceived Cost and Time Constraints Are Among the Major Deterrents Preventing Americans from Seeking Important Information for their Financial Future
Those Who Receive Advice Take Positive Action with Financial Plans
NEW YORK, NY, October 1, 2013 – TIAA-CREF, a leading financial services provider, released findings today from its second annual Financial Advice Survey, revealing that almost half of Americans say it is hard to know which sources of financial advice can be trusted.
The survey was conducted by an independent research firm and polled a random sample of 1,000 adults nationwide on their attitudes, preferences and behaviors about receiving financial advice.
Key findings from the survey show Americans’ lack of trust and comfort in discussing financial advice. The survey also pointed to perceived cost and lack of time as additional factors preventing individuals from seeking advice.
“When it comes to financial advice, trust and personal touch are key if we expect individuals to take action,” said Eric Jones, senior managing director, advisory solutions at TIAA-CREF. “Delivering relevant and trustworthy financial counsel is at the core of what we do here for clients at TIAA-CREF. As the survey and our own experience affirm, those who seek financial advice act on it, and those who act on it create better financial futures for themselves and their families.”
To deliver high-quality and personalized advice, TIAA-CREF offers hundreds of thousands of in-person and online advice consultations each year. According to research conducted by TIAA-CREF in 2012, more than two-thirds (68 percent) of those who received in-person advice and more than half (54 percent) of those who used TIAA-CREF’s Retirement Advisor tool took action, choosing to either save more, revisit their portfolio allocation or rebalance their portfolio.1
“As a mission-driven organization, TIAA-CREF is dedicated to helping our clients take meaningful steps to secure a strong financial future,” Jones added. “In fact, those who receive advice from TIAA-CREF are five times more confident about their retirement than the average American worker.2 And more than 95 percent of clients participating in our advice sessions trust TIAA-CREF to provide sound financial advice.”3
Survey results for 2013 also revealed notable differences in the perception of financial advice and management among different segments of the population:
Interestingly, when compared with 2012 survey results (PDF), this year’s survey found notable changes in the kinds of advice Americans seek from financial advisors:
Not surprisingly, the survey also found that financial advice and tools designed specifically for different groups appeal to Americans. Four in 10 respondents seeking advice use financial service provider websites or online tools to find information. This represents a more than a 15 percentage-point increase from 2012. About half also said webinars (47 percent), live seminars (46 percent) and the ability to interact with someone online (45 percent) would be helpful ways to receive financial advice.
In response to individuals’ diverse needs and preferences for receiving information, TIAA-CREF continues to expand its portfolio of advice and financial education resources to give clients more options for receiving help, including:
TIAA-CREF has been offering personalized retirement plan advice since 2005 at no additional cost to clients. The company offers in-person financial services at more than 90 offices across the country, growing to more than 100 by year end, in addition to phone representatives who are licensed and trained to provide advice. Through these services, TIAA-CREF helps clients establish financial goals, provides recommendations on how much to save and how to diversify investments, and offers specific investment recommendations.
For more information on the survey, read the 2013 TIAA-CREF Financial Advice Survey Executive Summary (PDF). For more information on TIAA-CREF’s advice and guidance offerings, visit our Advice and Guidance Center.
The survey was conducted by KRC Research by phone among a national random sample of 1,000 adults, age 18 years and older, between August 28, 2013, and September 2, 2013. The margin of error for the entire sample is plus or minus 3.1 percentage points.
TIAA-CREF (www.tiaa-cref.org) is a national financial services organization with $523 billion in assets under management (as of 6/30/2013). It is the leading provider of retirement services in the academic, research, medical and cultural fields. TIAA-CREF’s sole mission, vision and purpose are to provide lifetime financial security to employees.
Diversification is a technique to help reduce risk. There is no guarantee that diversification will protect against a loss of income.
TIAA-CREF Individual & Institutional Services, LLC and Teachers Personal Investors Services, Inc., members FINRA, distribute securities products.
Advisory services provided by Advice and Planning Services, a division of TIAA-CREF Individual & Institutional Services, LLC, a Registered Investment Adviser