TIAA-CREF’s TC_Talks Debuts on Twitter

New Way of Connecting with Clients Adds to TIAA-CREF’s Growing Suite of Digital Initiatives

New York, September 30, 2009

TIAA-CREF announced today that TC_Talks on Twitter has joined the company’s suite of digital initiatives, which aim to provide investors with new ways to engage with the leading provider of retirement services to the academic, medical, cultural and research fields.

TC_Talks will “tweet” on such topics as trends in retirement and lifetime financial security and link to new content and resources available at tiaa-cref.org. To follow TIAA-CREF on Twitter, members should go to www.Twitter.com/TC_Talks.

“Twitter, like our presence on Facebook and iTunes, provides us with another way to communicate with clients and the public and share TIAA-CREF’s perspective on securing one’s financial future,” said Jeff Fleischman, Chief Digital Officer. “TC_Talks is our latest foray into a new digital platform with the simple goal of being where our clients are in a manner that is convenient to them.”

TIAA-CREF’s other digital initiatives include:

Social Networking
Plug into news and videos, or take the popular Nest Egg Challenge at http://www.Facebook.com/tiaa-cref. For TIAA-CREF participants nearing retirement, join an online community of like-minded people sharing their experiences on making the transition to life in retirement at myretirement.org. Keep up with the latest buzz about saving to and through retirement with tweets from TIAA-CREF at www.Twitter.com/TC_Talks.

Multimedia
View videos and online Financial Education Seminars at tiaa-cref.org, or subscribe to the latest Market Insights podcasts from TIAA-CREF through iTunes.

Mobile
This fall TIAA-CREF will launch its first mobile application for the iPhone. The free app will offer the latest information about TIAA-CREF funds, interactive retirement tools and calculators, and access to podcasts, news and other content from TIAA-CREF.

News, Market Commentary and Guidance
Visit TIAA-CREF.org for the latest news, information and commentary. Participants can sign up for a personalized objective advice session from one of TIAA-CREF’s retirement specialists, at www.tiaa-cref.org/services/retirement-planning-advice.There is no charge for the service, which Forbes calls the “most comprehensive workplace advice.” TIAA-CREF retirement specialists receive no sales commissions as part of the compensation, so their focus is entirely on the long-term interests of clients.1

“These digital offerings create an opportunity to build and strengthen relationships with a new generation of individuals in a convenient and cost-effective way,” added Fleischman.

About TIAA-CREF
The TIAA-CREF group of companies is a national financial services organization with $374 billion in combined assets under management (as of 06/30/09) and the leading provider of retirement services in the academic, research, medical and cultural fields. Further information can be found at www.tiaa-cref.org.

Media Contact:

Chad Peterson, Director, Corporate Media Relations
cpeterson@tiaa-cref.org, 212 916-4808 Cell: 917 715-9083

Abby Aylman Cohen, Manager, Corporate Media Relations
aacohen@tiaa-cref.org, 212 916-4381 Cell: 917 596-4758

Jennifer L. Compton, Sr Media Relations Officer, Corporate Media Relations
jcompton@tiaa-cref.org, 212 490-9000, ext. 3486 Cell: 917 597-8896

1 Our Advisors/Individual Consultants receive no commissions. We compensate them through a salary plus incentive program that rewards client service as well as financial results.

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