David M. Edwards

David M. Edwards is Senior Vice President, Client Experience at TIAA-CREF.  He is responsible for developing a framework that captures a holistic view of clients' relationships with the company and incorporates those elements into business design, product and service development, and operational decision-making. He also oversees the organization's measurement and analysis of customer behavior, trends and factors that account for client loyalty and satisfaction.

Most recently Mr. Edwards was Senior Vice President, Customer Acquisition and Relationship Management, Global Financial Services for American Express Company. Prior to assuming that role, he held a number of positions at American Express, including Head of International Cross Selling, International Risk and Information Management for Global Financial Services; Head of Underwriting, International Risk Management for American Express Travel Related Services International; and Vice President, Customer Information Management. Previously, Mr. Edwards was Vice President, Sales Support Services at Dun & Bradstreet, and Vice President, Portfolio Management, at Citibank.

Mr. Edwards holds a B.S. in Marketing and Finance and an M.S. in Production Economics and Quantitative Methods from the University of Georgia, and a Ph.D. in Production Economics and Econometrics from Texas A&M University.